Sherri Jaffe Friedman is the Co-Founder and Chief Executive Officer of Most Valuable Kids of Greater Cincinnati. She has been the CEO of MVK since its inception in October 2005 and has been responsible for the growth of the organization, which has distributed over 141,000 tickets/experiences to deserving kids.  Sherri has been recognized for her work in the community by the Cincinnati Enquirer as a 2014 Women of the Year, the Cincinnati USA Regional Chamber as the 2012 Woman of the Year Runner-Up in the Non-Profit category and by PEOPLE Magazine and Major League Baseball as one of the 2009 All Stars Among Us winner. Additionally, Sherri and her husband, Tedd, received the Lighthouse Beacon of Light award in 2008 for their work with MVK. Sherri currently serves on the board of the Holocaust & Humanity Center and formerly served on the Jewish Film Festival Committee, the executive board of the Mayerson Jewish  Community Center and The Cincinnati Children's Theatre.  She is co-inventor of an award-winning juvenile product, the Stoplight Clock, that can be found online and in retailers nationwide. Prior to founding Most Valuable Kids, Sherri worked in the public relations industry at Sive/Young & Rubicam and Edelman Chicago. Her current passion is the continued success of MVK Cincinnati, the growth of Girls with Pearls, and her family.

Missy Lyons is the Program Coordinator at Most Valuable Kids. For the past 7 years, Missy has held the position of Ticketing Services Assistant for the Cincinnati Arts Association. In this role, she has worked with the public and may other local arts non-profit agencies including the Cincinnati Symphony Orchestra, the Cincinnati Opera and the Cincinnati Ballet. She has been responsible for generating nightly sales reports, processing company orders and working collaboratively with ticketing management. In addition to her role at CAA, she also held a part-time position in ticketing at Ensemble Theatre. She "enjoys working with the team to help make a difference in the lives of the incredible children who benefit from the work that we do."

Julie A. Sheffer is the Development Manager at Most Valuable Kids. A graduate of the University of Dayton, her primary background has been in marketing communications at two Fortune 500 companies. She most recently worked in the non-profit world as an outing leader for teens and adults with disabilities at Starfire Council of Greater Cincinnati. She is excited to blend her previous work experience and her passion for inspiring youth in our community. Julie is looking forward to creating even more awareness of MVK in our community and more opportunities for people to help us in our mission to reward and inspire kids to dream big! She lives in Anderson Township with her husband, Scott, and their three children where they are active in sports, theater and all things outdoors.